What is Alternate Competition?
Alternate competition is anything that someone could spend money on instead of spending money on your product.
Remember that our customers define our competition, not us!
The competition is simply the other choices they may choose to make.
This means the list of competitors is endless and impossible to monitor but the solution is simple
You need to be there before they spend money on other things.
That is why so many businesses rely on direct marketing to get there first !