PLUS. Isn't E3 a PRESS event? So it's actually pretty economical to just show the things that gamers might care about in a shareable format, and leave the "real hardcore" stuff like Iwata being adorable and Bill Trinen trying to say what Shigbert means to those who actually friggin care.

Journalists can get hands-on experience of freshly-announced titles on the show floor, which is actually a pretty fine amount of effort, you ungrateful shits.

Well if Project beast is real and is a PS4 exclusive the hardcore crowd will declare PS4 the winner unless MS announce FF7 remake as a Xone exclusive.

Sony won't lose E3 because they will watch MS' conference first and ensure that their conference has an equal number of announcements. The difference will be when you compared lineups through 2014.

MS will probably have more and stronger "new" content lined up for 2014. Sony will have some "new" content, but fans will focus on the release of The Last of Us because they already know it is a great game. So Sony fans will think Sony won E3 and MS fans will think that MS won E3.

The status quo will be achieved and sites like this will continue to have fan wars in forum threads exactly like this.

I say it again: The unexpected wins E3. So if Sony has some big surprises this year Sony will win E3. They have the chance but everyone can do it...just with the unexpected

IS there day one DLC

Well who "wins" E3 depends on popularity contests.

If for every 10 online forum goers, 8 are PS fans, who will think Sony wins no matter what, then Sony wins E3 by default.

Sigh....

Shamelessly stolen from gaf

Seems like I was right in the end, specially about the Vita part.

So far: looks like the OP was right. MS won this one (followed closely by Ubisoft I would say).

How can a company "win" something like E3? Is it actually a contest or a showcase event?

The only thing they can fail to is make a good impression. Not beat the others to the game.