So Nintendo posted a loss. Nintendo hasn't been advertising the Wii U. Nintendo has been taking it slow and laid back. But was there a bigger plan here from the start? Remember that statement Microsoft made that this generation is a marathon and not a sprint? Perhaps Nintendo was onto something...
Nintendo released their financial report, and part of that report was that the Wii U IS NO LONGER SELLING AT A LOSS. Why is that important? Because up until now, every console sold meant money lost for Nintendo. And that's the thing: what if Nintendo has been holding back advertising and marketing for that very reason? Wait, hear me out.
Nintendo has stated in the past that Nintendo system owners don't buy very many games for their system. In fact, if my memory serves correctly, Wii owners only purchased 3.7 games per year on average! Think about it, if the Wii U is sold at a loss, the profit then has to be made on the games. But what if Wii U owners, like Wii owners, don't buy a lot of games? That's right, that's purely a loss for every console sold because not enough games are being sold to make up for it (in fact, I remember that the statement that the Wii U becomes profitable after one game sale being not true!). Now you MIGHT try to say "but that's because there weren't a lot of games to buy!". That's a "catch 22", because if Nintendo released a bunch of games (just look at the Wii, it had TONS of games until its late-cycle life), that doesn't mean people will buy them up. Release a bunch of games, and no one buys them = even bigger losses; or don't release a bunch of games, no games to buy = losses. However, by not releasing the games, there are less sales of Wii U consoles, meaning less losses from the system itself.
So what am I getting at here? I'm getting at the idea that Nintendo has been PURPOSELY holding back marketing and advertising on the Wii U. Nintendo has willingly kept the sales of the Wii U low in an attempt to minimize their losses UNTIL the Wii U itself could become profitable sold as hardware. Did anyone else notice the absolutely crazy ramp-up in marketing and advertising for Mario Kart 8? Is it coincidence that the system is no longer being sold at a loss, either? Think about all of this, it DOES make sense, and I know that it does! If the only source of profit for the Wii U up until now was software sales, and they based their plans off the performance of the Wii's software sales ratio against its install base, then they might have chosen to push all of their games back until the Wii U could be sold without losses.
While Nintendo hasn't met the goals they set forth, and ended up selling WAY below initial projections, and even still barely below their revised projections, there's also the chance that the people running Nintendo are long-term strategists. These aren't amateurs running the company like many armchair CEOs might believe, they might not have cared about the losses for the short-term because they were looking at a longer-term plan to begin with. Perhaps Nintendo is smarter than all of us at running a business... Oh wait, that's right, because they ARE running a business, and one of the most renowned in the world at that!
Check out my talk show on YouTube, the Wii U "Five"!