It could be anything but only one thing. For example, it could be a new game that would be popular with the west so people would buy the Vita for the game. A certain app or special feature, a price drop, a specific bundle.

What would you do?

Price Drop + Make the memory card a standard Microsd

Bonus: Make System Seller games for it

Minecraft bundle.

Kids still love handhelds and they love this game even more. Would make the Vita comparable alternative to the 3DS for many kids and families.

bring the vita tv to the west and stop selling the normal vita in the west. make it a cheap alternativ for the ps4.

GTA and GT.

advertising....I haven't seen a vita commecial since holidays 2012......

Set the console down and rotate it at a 180 degree angle.

Sony needs to be cheaper than nintendo. This has been sonys problem with both of their handhelds, they have let nintendo maintain a prive advantage. That is their biggest weakness.

Doesnt really matter at this point though, the vita will be their last handheld. The market has become too crowded...

same here, last ad i saw was for black ops declassified...

I'd fund a study that proves that the 3DS is a vector for the AIDS virus.