If sony can pull it off then it will be great.

Quality of Life platform right there.

Nintendo are FUCKED.

In this current Real Estate Market? It could drag the entire company down if it fails..

"Hey you bought a console from us, wanna buy a house as well?"

But seriously, with $2.4 million I'd say they're testing the waters for now, we'll see how it goes. Seems like a weird market for them to enter though.

Toys might make a little more sense, maybe make some action figures for their IPs in games and film or something...

Yeah.. strange thing to do... Sony wanted to focus and now goes into a sector they have no experience in.. Unless I put in how much money I make and what my expenses were when i created my PS account like 6 years ago.. the info is of no use.. I don't get this move.. stock seems to be down because of this?

great news. the fanboy inside me now wants to buy buildings from sony. i cant wait to have my very own knack themed bathroom.

Not necessarily; they already have a financial services department, which holds 100% of shares in their Life Insurance company, which has existed since 1979. My previous comment might have appeared to be facetious, but maybe it's time Sony weaned themselves off commodities and fully embraced services.

I want my house to be waterproof, have noise cancelling walls and has trilumous display on my windows and also near a ridge, because "the best of sony in a smartroof"

but the estate have to be uncharted, or else its not a real sony estate.

hmm, that's interesting. Diversifying the company whilst they are in the process of getting rid of the TV and laptop businesses. Pretty soon Sony won't even be known for their electronics. .

I don't know what to think >.>