Unfortunately with AAA games there are different expectations these days internally what is a flop and what is not.
From a gamers point of view, Using old standard thinking that we've used for quite a while, 1 million in 1 month would be considered very good. But as we know from the sales of Tomb Raider, where they had sold 3 million in a month, they considered that *bad* that it hadn't sold 4 million.
So first thing is that the numbers we think are good are not necessarily good in terms of the sales the companies expect.
As far as we know the team working on TF was pretty small, MS paid for exclusivity and by the looks of things paid a lot of marketing (which is extremely expensive), so it may well be that even though EA/RS will be disappointed with the sales (especially 360), they may be happy with it, because many of the associated costs of releasing a game have been paid for by MS.
As far as MS is concerned, then its not been great at all, to bundle the game for free (for what was considered best game ever by the gaming press), and for it to bot push massive amounts of hardware, seems bad. For them to bundle it for free and for price drops to happen in UK/USA - very very bad.
So overall I think it will be like this:
EA: Generally happy, but will not do exclusivity again.
RS: Not happy with EA due to exclusivity, but happy with the sales.
MS: Not happy at all.
PS- as for the press they should have been ashamed of themselves how they handled the whole Titanfall review stuff.