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Forums - Microsoft Discussion - GAME's Xbox-Only Shop Closing Down - News

LivingMetal on 16 April 2014

GAME Boxpark - a dedicated Xbox-only shop in London - is due to shut down before the end of this month. The shop opened in June of last year to showcase Xbox 360 and Xbox One products.

According to GAME, it was only ever intended to be a short term project; something that their other stores would learn from. Speaking to MCV, GAME executive Dave Howard said:

"The short-term contract location for the dedicated Xbox store has given us real insight into what consumers expect from the next generation of retail.

Customers really showed an appetite for hands-on experience, interactive displays and a way to digitally access Xbox Live content. We will continue to innovate our stores with Microsoft."

http://www.gamrreview.com/news/91337/games-xbox-only-shop-closing-down/

Then renew your store's contract for long term if it were satisfying the customer's "appetite for hands-on experience, interactive displays and a way to digitally access Xbox Live content."



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Wright on 16 April 2014
LivingMetal said:

Then renew your store's contract for long term if it were satisfying the customer's "appetite for hands-on experience, interactive displays and a way to digitally access Xbox Live content."


Then it wouldn't be a short-term contract location.



JEMC on 16 April 2014

So it lasted for as long as MSoft payed the rental of the store.

But if that brings GAME to put one or two demo stands in every store to allow consumers to try the games, it will be money well spent!



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Squeezol on 16 April 2014
LivingMetal said:

According to GAME, it was only ever intended to be a short term project; something that their other stores would learn from. Speaking to MCV, GAME executive Dave Howard said:

I somehow don't trust these words.. I'd believe it being shut down because it was a flop though.



pbroy on 16 April 2014

Good riddance. Now do a Sony one!

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vivster on 16 April 2014

Need the room for the Nintendo Store. Obviously.



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mutantclown on 16 April 2014

Makes sense. It was becoming a black hole.



bonzobanana on 16 April 2014

Great for consumers who haven't decided what console to buy and are relying on in-store demonstration of multiple consoles. I guess it was an experiment in doing an apple store approach with the xbox brand. I guess it failed.



endimion on 16 April 2014

A tiny store like That no way it was intended to be a long term endeavor... They'd a full blown Microsoft store with XBox focus at opening in a major location if it was.. Certainly not use GAME to do it.. Since the company is failing and game store are gonna be dead like a blockbuster within a decade or so anyway...