Killzone SF Insurgent DLC in EU

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Anyone have any idea what time it's releasing? I have had real difficulties with the store in relation to content for this game personally, and it's probably been the thing I've disliked most about PS4 so far in general, the store is utter garbage at times.

To clarify, I know the european release date is the 2nd of April, but does anyone know what time today it's releasing? Or indeed if anyone is an EU resident and has the content already? 

Thanks :)

Playstation gaming for 18 years this 2012