Nem said: In essence i agree. I think the division does not have the potencial to become a big market dominator like Microsoft always aims for. They have competitive strengths in the American and to some regard the UK market, but they have too many weaknesses in the remaining markets, wich makes beeing a clear leader an almost impossibility. I am sure they cant be too pleased with it. Especially if they have to take losses on it again to remain competitive. A different company might've been happy with that (like Nintendo and SEGA), but Microsoft i dont think is satisfied with it. All that money could be invested on a different business with potencially alot bigger returns. |
I don't think Microsofts primary aim was to dominate the market as much as to prevent others from dominating the market. It was a failure by microsoft to read the tea leaves. They thought video games were the next big thing that would take over the pc market and dismissed the mobile market. They should have pushed into the mobile market.
That being said, I don't see them leaving the video game market either. It does conflict somewhat with their pc business, but they have carved out a pretty big chunk of the market and I don't see them letting it go anytime soon...