In a deal worth almost worth at least $500 million dollars, Disney buys Maker Studios, a very large Youtube multichannel network, known for such youtubers as TotalBiscuit, ChuggaaConroy, Pewdiepie Yogscast and markiplier. According to Disney, Maker Studios will bring it “advanced technology” and insight into consumers’ discovery and interaction with short-form online videos, including Disney content — especially among millennial auds.This purchase seems similar to Warner Bros. $18 million investement in Machinama ealier this year. The deal is expected to close in late June.
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