Sony fans won this war. Holla, dogs.
The established beachheads on gaming sites all over the web and from there eventually captured the whole internet. They hit hard and fast, turning every situation to their advantage. While Nintendo fans dwindled, Sony fans proliferated; while Xbox fans entrenched themselves at Xbox.com, Sony fans conquered forum after forum.
Relentless, passionate, and completely devoid of mercy.
Sony fans won this war. Sony just went along for the ride.