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Forums - Sony Discussion - Sony in talks to sell PC business 'for greater smartphone push'

 

February 5, 2014 2:00 am JST

Sony looking to sell PC business to investment fund

TOKYO -- Sony is in talks to unload its sluggish personal computer operations to investment fund Japan Industrial Partners, part of a business overhaul designed to shift focus to smartphones, The Nikkei learned Tuesday.

     Under the plan, the fund will establish a new company to which Sony will sell its entire PC business. The sale price is estimated at 40 billion yen to 50 billion yen ($391 million to $489 million).

     The new entity would continue to sell PCs under the Vaio brand and also handle after-sales service. To facilitate the transfer, Sony will take only a small stake in the firm, which will try to solidify its business base at home. While the company may maintain operations in overseas markets where the Vaio brand is well-known, it will withdraw from most countries and regions.

     Sony's PC business has a staff of roughly 1,000. Many of them, including executives, will be taken on by the new firm, but some others will be transferred to other departments within Sony. The parties are discussing having Sony's PC site in Nagano Prefecture continue handling R&D and production under the new company.

     The sale of the PC business will result in disposal losses, pushing Sony into a net loss for the first time in two years for the year ending March 31 -- a reversal from the projected 30 billion yen in profit. With TV and digital camera operations languishing, its electronics business is performing below expectations.

     The Japanese consumer electronics titan made a full entry into information technology equipment by launching the Vaio brand of PCs back in 1996. Its annual PC shipments peaked at 8.7 million units but are now projected to fall to 5.8 million units this fiscal year. Sony was the ninth-ranked PC maker in the world with a 1.9% share of all PCs shipped during the January-September period of 2013, according to U.S. research firm IDC. Although Sony does not disclose earnings for the PC business, the segment is believed to be bleeding red ink.

(Nikkei)

 

http://asia.nikkei.com/Business/Deals/Sony-looking-to-sell-PC-business-to-investment-fund

 

In other news, it was rumored that lenovo would buy it. but take that with a grain of salt.

 

UPDATE: 

Sony’s Vaio Brand Reportedly Being Sold Off for Greater Smartphone Push

 http://www.technobuffalo.com/2014/02/04/sonys-vaio-brand-reportedly-being-sold-off-for-greater-smartphone-push/

 



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Great news!



If you demand respect or gratitude for your volunteer work, you're doing volunteering wrong.

They should... Their PC and laptops are terrible for the price you pay.. And so should HP... Asus should be the company that people buy PCs/Laptops from, not Sony and HP



                  

PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850

Good, Sony's losing too much money with their crap PC lines.



Obscure Vita 2014 games to look out for

Kick and Fennick Murusaki Baby Metrico

Guess they ran out of buildings to sell

~ Mod edit ~

This user was moderated by TruckOSaurus for this post.



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I don't want PS to go. The competition is great for the gaming industry. But this Sony losses keep worrying me. I hope these sales help them in the future.



I like the Vaio notebooks... IBM sold the PC business to Lenovo years ago too because it was low profitable.



Might as well, I forgot what year Sony release their first set of computer but I was shock to hear about it.



Don’t follow the hype, follow the games

— 

Here a little quote I want for those to keep memorize in your head for this coming next gen.                            

 By: Suke

Soooo they are now selling actual divisions of their company to stay profitable?



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

sales2099 said:
Soooo they are now selling actual divisions of their company to stay profitable?

They're selling off unprofitable divisions. Kind of smart actually. Now they just need to get rid of their TV line. 



Sigs are dumb. And so are you!