This. Maybe Sony should call Kevin Butler to its rescue! So, should he fail too, we'd have at least some good laughs. 

sony has never been that great at marketing. Probably because they don't have the budget for it.

No. But not every game needs the marketting budget of Call of Duty to be successful. Small games should have small advertising budgets.

They can never do the MS level marketing but maybe that's a good thing. The money that MS spends on marketing can probably buy Sony's debt. Yet Sony can still compete and probably win.

They just need to be clever how they market but they don't have to spend the huge amount of money MS has too.

This: money can buy ad time on TV, but wasting it with bad or unimpressive ads could bring smaller results than using at its best a smaller marketing budget.

They haven't done anything wrong so far so lets give them the benefit of the doubt for now.

No, only games from Naughty Dog and Polyphony Digital will get the huge marketing campaigns, everything else will rely on quality + word of mouth.

i think they should market that it's 100 dollars cheaper than the xbone

They hired a new agency to do there PR.

http://venturebeat.com/2013/02/05/the-playstation-brand-gets-a-new-advertising-agency-sony-ends-relationship-with-firm-behind-michael-spot/

They seem to be doing a better job, virally at least. That infamous used games video, is that something they would have come up with?