Having a deal with Viacom and other content providers just mean they have made deals just like any of the other cable companies. Lets say you have Time Warner and using the the App within the 360 for your content. If sony comes out with their IPTV that just have the same stuff you get on your TWC, how is that a better solution.
@ Bolded: Using TWC again, it already have an app that you can download and get all of their service including live TV from Apple devices Android devices Roku and Samsung Smart TV. A few of the bigger cable companies do the same thing and their stuff are supported on more than just Sony devices. In other words, if you subscribe to any of the big cable services like TWC, Comcast, Verizon etc, you are not tied to any device or Smart TV since they support them all. There is nothing really new that Sony is doing or unique from their competition, its just another service. At least until we get more detail.
But it does allow you to have the content from several providers in one service rather than seperate apps for say nbc or fox or what have you. It also allows you to watch live tv, on deman programing, and even use a DVR. Sure some cable providers have apps that allow you to watch tv on your other devices but MS doesn't and a good number of the tv apps on the 360 are missing from the Xbox One. I don't see why people keep talking about the 360? The MS plan for tv on the Xbox One involes the HDMI in which does little more than allow you to watch tv without having to change the input on your tv.
When comparing Sony's tv plans to MS tv plans it's pretty obvious which its pretty obvious that the Sony plan is much more ambitious and as long as they don't screw anything up could be very sucessful.
Bet with Adamblaziken:
I bet that on launch the Nintendo Switch will have no built in in-game voice chat. He bets that it will. The winner gets six months of avatar control over the other user.