Sigh, people, seriously, it's no announcement at all, it's just an ad for January 6, which is Día de Reyes in Spanish speaking countries, and I'm not sure how they'll call it in Italy, but something like that. It's a typical present giving day, much like Christmas, and it says that they've been naughty, which means they wouldn't get presents and instead would get coal (hence the coal DS4).

No Naughty dog at all, why would that tease an announcement???

No, because you want people to buy the console in advance for the day, much like if you put an ad for Xmas, you won't put it on 25/12, you'll put it days in advance so people buy your product to give as present on xmas

I hope it's actually something related to Naughty Dog (TLOU DLC news???) but I won't get myself hype until I see something with my own eyes.

It's not

Ain't nothing wrong with some brother love ;)

<3