I don't know if the VGchartz numbers are correct but it looks like the ps4 is outselling xbox one close to 3:1 in Europe but Xbox one is ahead in the USA. So it doesn't surprise me if Europe has more Xbox One marketing as they don't want the ps4 to have an early lead which is difficult to claw back later.
This is good news for me anyway as I hope Microsoft will be forced into a price reduction in Europe sooner rather than later if PS4 powers ahead. I intend to buy both consoles.