Forums - Microsoft Discussion - Former Sony man Jeff Rubenstein joins Xbox

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Microsoft has announced that former SCEA social media manager Jeff Rubenstein has been appointed as social media director at Xbox.

Rubenstein is credited with shaping much of Sony’s modern social media strategy, helping to create the likes of the PlayStation Blog

“I’m beyond thrilled to be joining the Xbox team at such an exciting time for the industry,” Rubenstein stated. “During the interview process, I was taken with how passionate and positive everyone is about gaming, and in how highly they value customer opinion.

“Especially important to my decision to join the team is the way Microsoft has demonstrated a willingness to listen to the community – and act on what it hears – quite clearly as of late.

“Little known fact: I’ve actually known Larry since he helped me on a story I wrote for the Orlando Sentinel back in 2007. We’ve stayed in contact ever since, and his vision on using social media to interact with gamers has been a key influence on my career. Joining Major Nelson’s team is an awesome opportunity, and I look forward to working closely with you all.”

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Welcome back Nsanity.
You know what I mean.

Do you have fun playing a console different than mine?


I'm not sure how I feel about this lol

Well, I wasn't really sure I wanted to move to Seattle anyway.

Seems like a big coup though. So many PlayStation people now at Microsoft.


Really not sure I see any point of Consol over PC's since Kinect, Wii and other alternative ways to play have been abandoned. 

Top 50 'most fun' game list coming soon!


Tell me a funny joke!

Another Ex-Sony personality at MS.

I suppose they must have heard of the money they're receiving in their salaries from others who've turned!

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Well, let's hope for Microsoft's sake that some of the horrible mistakes they did on Twitter and Facebook will be only a thing of the past now lol.

m ok didn't who he was.

Shuhei: Kaz, we,ve gotten Jeff into a central position!

Kaz: Call Cerny, we're going in.

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