Traditionally, if a game sold a million copies or more, it was almost always a definite success. Barring higher budget titles such as Shenmue, million sellers were profitable for their companies and notable as chart toppers. However, as development budget costs have increased exponentially in recent years, million seller status is no longer a guarantee for success. Several million-selling titles or franchises this generation have cost their publishers sums in the billions. With this in mind, does a million seller still carry significance in today's gaming industry?