launching an early attack and still losing (360) and running away from the war before its finished (wii) isnt in my definition of victory either.

Sony have won, even if I have just to count that them wining my support all over again.

This is more or less how I see the 7th gen panning out. Two truths that are all too often conveniently overlooked.

1) The XB360 did in fact have a full year's worth of extra sales and the entire 7th gen market to itself. Of course we've just seen how that's worked out for the Wii U, so by comparison, the XB360 didn't do so bad. Sales were supply constrained for a a decent amount of that first year as well.

2) The fact that Nintendo waved the white flag and called it quits on the Wii really just speaks for the shortness of its lifespan and popularity. For what it's worth, I'm of the notion that the Wii was potentially Nintendo's last console, something that the executives at Nintendo had to be considering when it came to the pre-planning stages, hence the relative bargain basement specs. The X factor of the Wii was after all, simplified controls that could appeal to a broader audience and had nothing to do with the hardware capabilities. I believe the Wii was really designed more as a 5 year system and that it was only the unexpected and overwhelming success that kept it going for as long as it did, even though it has been running on fumes for the last 2-3 years. 

Every gen in the past we judged who won based on who sold the most units now people wanna change it so their console of choice ends up on top.  The Wii won end of story, anyone saying otherwise is biased.  

But there's a difference between an attack and a war. There are many attacks in a war, but the resolution determines the winner. Let me break it down for you:

Mexico goes to war with the US in a surprise attack. Obviously, the US is bigger and much more powerful to start. Mexico's sudden attack takes California, Texas, Arizona, New Mexico, Washington, and a half dozen other states. The US is reeling. This is impossible! A seemingly unassailable empire has been hit hard. The US responds, a bloody conflict ensues, and in the end, a peace treaty is signed. Mexico keeps California, Texas, New Mexico, and Arizona - the rest of the US remains intact.

In this scenario, the US is still larger and more powerful than Mexico. But who WON the war? The US ends much smaller and weaker than it began, despite starting the war with an overwhelming advantage. Mexico ends the war at twice its current size and with more territory and resources than ever. That makes them the clear winner. a war is a conflict, and in any conflict, the absolute size of each party can't be the deciding factor.

So with Sony coming into this generation the clear market leader, the PS2 having outsode the original Xbox 6 to 1, they were the unassailable empire. And what do they have now? The next generation begins, and they've gone from a 6 to 1 advantage to a 52/48 split. They've lost their volume of third party exclusives, they've lost their strangehold on the world's mindshare, and they've lost MONEY. Lots of it. The PS3 is still trying to break even from its initial billions in development/early production losses.

The PS3 sold the most units this generation, but to call them the winners of the war is to not understand the definition of war.