I take the opposite view . To be honest, at work (GameStop as well) I usually just tell people to pick whichever console their friends are on. From my perspective, the two systems are so similiar that it really is a toss up.
Part of this just comes down to personal bias in that $100 is not a big difference to me, and I really don't care for Sony 1st party as well as Microsoft's 1st party software, but when take an objective look at the PS4 and Xbox One you will quickly realize that they are far more alike than different (especially this generation with both charging for online multiplayer and both offering a bluray/ multimedia experience).
In my eyes, all of the best games of this generation were third party so it really doesn't matter to me which exclusives land on which console. My friends are mostly getting PS4's ... therefore I will get a PS4 since I can play the games I love no matter which system I choose (maybe there will be great first party this gen that I will enjoy, but I doubt it).
My personal preference would be to get an Xbox One since I was a 360 player mostly and I enjoyed that experience, but switching systems is a trivial thing to me really. Have to start sort of fresh in terms of trophies over achievements, but that is about it.