Some good ideas burried in their Youtube canal. Like this awesome Luigi mocumentary:

Slice that up into a series of 20-25 sec shorts and stick the WiiU + Luigi SMB title on the end = win 

Tried to reply to this yesterday but my phone said no.

This video was pretty great. I really enjoyed it and laughed more than a couple of times. From where I was sitting, Nintendo has historically always been good at getting people hyped and making them lose their shit in excitement for upcoming games and hardware. I don't know what happened with the Wii U. It's like they haven't even tried. Hope that changes soon.

I agree, I just feel the current Nintendo of America adminstration is cheap as hell and don't commit any resources to advertising on TV for anything besides major games ie Pokemon, Mario and the occassional Style Trenders game...

man, that was great!! I didn't know Nintendo was this funny?!

That was great, thank you!

I really dont want to go into this debate again, but that isnt marketing. Its advertisement.

I AGREE THAT WAS PRETTY COOL!!!!

Agreed.

Nintendo's advertising strategy is baffling.

Consider this:

In FY2008 - at the height of Wii and DS craziness when both systems were essentially selling themselves Nintendo spent 113 Billion Yen (about $1.1 Billion USD) on advertising (all-in for systems, games, etc)

In FY2012 - with a somewhat struggling 3DS and a LAUNCH of the Wii U they spent only 61 Billion Yen ($600 million).

For comparison sake Microsoft spent an estimated $500 million just on the Kinect launch (http://nypost.com/2010/10/18/microsofts-move/)

I wouldn't expect Nintendo to try to keep up with MS's marketing machine, but you'd think when they are launching a system they might want to step up the spend a bit and certainly not be around 1/2 of what they were at when they were at their peak sales and mind-share wise. Couple that with terrible ads and it's no wonder people at stores still get WiiU and Wii confused.

yes i agree with you