Today Sony released this headline in Brazil.

"A MESSAGE TO THE BRAZILIAN PLAYSTATION NATION: We listened you!"

"Thanks for all of you that shared your comments about the high PS4 price in Brazil. We are decepcioned too with the R$4000,00 price and soon we will show the reason behind that. Thanks for your love and stay tunned for more information."

* My own tranlation. 

http://blog.br.playstation.com/2013/10/20/uma-mensagem-para-a-nacao-playstation-do-brasil-nos-ouvimos-voces/

What I'm thinking? This bullshit is only for martket pourpose.

I believe the real price is between R$2500,00 and R$3000,00... that of couser looks bad compared with Xbone ($2200,00)... so Sony shared this initial price of R$4000,00 to near the launch drop it to the real price and surprise all of us.

Are you crazy ethomaz?

No.

The bad price of R$2500,00 won't look bad anymore because well the first price was $4000,00... so R$2500,00 will look crazy good.

But this is bad... no matter what... 2500, 3000 or 4000 are bad.

We wanted the fair price... anything over R$2000,00 is bullshit. I will participate of the protest in Brasil Game Show at Sunday... any other Brasilian guy here make your part too.

PS. They did the same with PS3 launch here... a high price and near the launch dropped to a new price.

Terrible idea if it is just marketing lol

I believe so because I read that on GAF too.

"Next week should bring an interesting announcement that changes a couple of perspectives on this subject. (Sorry about the teasing. Can't really say anything more than this.)"

Some guy asked if it was a good or bad news...

"It's good news, yeah." 

After that Sony Brazil released the press release of the OP.

Thursday is the Sony Brazil conference at BGS... everything will be shared there.

PS. BrazilGAF is huge... there are so much Brasilian guys there. 

Oh, and here I was thinking it was just a robbery.... But if you people want to call it "marketing" be my guest

To be honest it sounds like " Thanks for your support but you are going to get fucked either way!"

I remember when the PS store came to Argentina and the prices where insane. The backlash was inmense. Sure we can buy from the Us store but we wait YEARS for the Argentinian PS store and the digital games go for 90 dollars? No thanks Sony

I wish you luck in getting a fair price. Even R2000 sounds ridiculous if Google currency conversion has anything to say about that (R2000=$922 USD!?)

How much did the ps3 cost at launch in brazil? And 360 as well if you could

Brazilian import taxes are absurdly high. Pretty much have to double the price on any electronic to have any chance at a profit whatsoever.

Bristow9091 said: Anfebious said: To be honest it sounds like " Thanks for your support but you are going to get fucked either way!" I remember when the PS store came to Argentina and the prices where insane. The backlash was inmense. Sure we can buy from the Us store but we wait YEARS for the Argentinian PS store and the digital games go for 90 dollars? No thanks Sony Don't worry pal, we get fucked here in the UK too when it comes to certain prices in the PS Store, for example, some games go for £60 when they can be bought day one for £30-40 in retail stores...

Seriously? Damn man, the PS store shouldn't work like this! Thank god we have PS plus that has a LOT of value... otherwise the PS store would plain suck

That just sounds like you guys are going to get added value