It sounds like an adman's biggest dream: to be able to look directly into the living rooms of the viewers of his advertisements and record their reactions and responses. 

It is one of the potential options, Microsoft sees in Kinect on Xbox One, Microsoft's Yusuf Mehdi said in a speech at a conference for marketers this weekend. 

According to Mehdi, via Kinect Microsoft can see if a viewer's attention is actually focused on tv commercials and measure how the body react using the infrared camera. 

Considering how much skepticism that Kinect already has seen, it is hardly an idea that hardcore gamers will welcome with open arms.

Article: http://adage.com/article/special-report-ana-annual-meeting-2013/xbox-reshape-marketing/244605/

Lol why would they even want to?

Why is this a problem? NSA already has your sextapes.

Apparently to make money sharing your pulse readings and reactions to specific commercials/products.

A tiny prob imo: If you're having sex on the couch, isn't it likely that the readings are incorrect because the reason you're excited might not be the commercial?! xD

i love it how microsoft talks about advertisement as its a great feature that gamers want. stay classy microsoft.

LOL I imagine a viagra ad popping up after the Kinect records you having sex on the couch.

x} See, that would be intelligent.. and only a little intimidating.

lol you really wouldnt need the viagra then. it would probably pop up after you try have sex, but finished when the girl just took her top off. or when you try have sex, but spend the rest of the night crying while kinect records your wife saying "its okay, it happens to every guy"

why have sex on the couch when you can do it on the stairs or on the wall or the kitchen table?

The ultimate ad device. This is next gen here guys!