Forums - Gaming Discussion - Square Enix President: We need to Meet The Needs of Our Customers in a More Timely Manner

After the turnover with Yoichi Wada, the new president of Square Enix Yosuke Matsuda feels that changes are in order at the company. Today he explained in an interview on Infoseek that Square Enix needs to be faster in meeting the needs of its customers:

The first core is “standardization”, the second is “personality”. It’s like growing a fashion brand. A particularly important indicator is “asset turnover”. Developers want to invest money and time for production, but it leads to a reduction in turnover. The point is striking a balance there.

In fact, one of the factors behind our losses is a delay from development to the market. That delay means a reduction in the frequency of the contact with the users. We need to establish a system that will meet the needs of our customers in a more timely manner. Not quite so leisurely, and with one-year terms. We have to enact urgent changes.

I’m honestly not sure on how I feel about this. From what Matsuda says, it seems that Square Enix is heading towards the quick turnaround of games we see from companies like Activision or Ubisoft. While I agree that extreme cases like Final Fantasy Versus XIII, that are bogged in production for years, can be quite bad, but chugging out rushed titles once a year may not be that much better, at least for quality.

http://www.dualshockers.com/2013/10/04/square-enix-president-we-need-to-meet-the-needs-of-our-customers-in-a-more-timely-manner/



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Wich means iOS/10

It also points to more use of episodal-type content and a more dlc-centric approach.

italo244 said:
Wich means iOS/10


What's ''10"?



According to a new study; YouTube, Xbox.com, NeoGaf, N4G, VGChartz, IGN, GameSpot, GameStop, Facebook, Twitter, Amazon, All of Europe, FAMITSU, Japan, the rest of Asia and The whole of the Middle East among countless others are experiencing a Tsunami of people in love with Sony's gamings offerings.

What happened to you Sqaure? I used to love you so much

"I've Underestimated the Horse Power from Mario Kart 8, I'll Never Doubt the WiiU's Engine Again"

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Nah, man, that's just crazy :).

The twins are always ready to party.

Anfebious said:
What happened to you Sqaure? I used to love you so much


Enix happened.



Still waiting for them Metroid games :/

Which is why tons of fans went onto their web site and answered their question of which games(s) you wanted to see them release and tons of them asked for Type-0 on PSP/Vita and they listened by releasing it on iOS.

iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.

Currently playing:

Final Fantasy VI (iOS), Brave Frontier (iOS) & Dragon Quest III (iOS)     

    

Got a retro room? Post it here!

MohammadBadir said:
Anfebious said:
What happened to you Sqaure? I used to love you so much


Enix happened.


I don't really blame Enix but after the merger Square DID drop in quality...



"I've Underestimated the Horse Power from Mario Kart 8, I'll Never Doubt the WiiU's Engine Again"

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Type-0 localization this side of "never" now confirmed!

But more seriously, I agree. And I don't even think he's talking about Activision levels of turnaround. Basic things, like figuring out how to get that game across to the west quicker. FF X HD not taking what feels like a lifetime. Versus XIII not being delayed to oblivion then renamed. Plenty of things they can improve on, time-wise.