1. The game may be on sale. For example, I bough Shin Megami Tensei IV because there was a promotion with Fire Emblem. I intended to play it, but still haven't gotten around to it.
2. I start off one game then become bored or get distracted by others. Pikmin 2 and Lego City are examples. I liked them, but then Bioshock came along, and I started playing that, then I got Fire Emblem, then Mario and Luigi...
3. I get stuck and frustrated, and by the time I get back to a game I've lost my place and interest. I swear I'll beat you one day Chrono Cross...
4. Impulse buys. I heard so much about Okami, and there it was on the shelf at Gamestop. I bought it figuring I'd get around to it. Never did.
So lots of reasons I have a backlog. I never bought anything KNOWING I wouldn't play it, but wanting to play doesn't always translate to playing.