I don't Nintendo is expecting Wonderful 101 to do well which explains why their marketing plan is minimal as if they overspend on marketing, they woulds lose money. Pikmin 3 had a large amount of marketing. Problem was that it was only on kids channels for the most part. They are also doing some interesting social media marketing especially with Animal Crossing but there's that Luigi Parkour video, Nintendo Minute, daily Smash Screenshots and they are trying that Wonderful Wednesday thing for Wonderful 101. They still need to realize that they need an active push towards more mature audiences on TV to get some jump starting in the sales and more clarification on what a Wii U is. Getting it on something like Good Morning America is a place to start. They also have the problem of people just playing the waiting game to see how PS4 and Xbone compare

Their advertising mostly on kids channels is a problem, as I'd argue the majority of Pikmin 3's audience is adults.

Also, what happens with games like Bayonetta 2 and X? Will they just not advertise them at all? I fear so.

I would argue Nintendo fans need to be more passionate like the other fans and force their opinions on others in stores lol.

Nintendo is doing pretty much exactly what a lot of local companies in my area are doing. We don't make as much money as we used to, because our former clients spend less on traditional marketing. They now use social media quite a bit. We try to advise them to combine traditional marketing with social media marketing. But it has become harder to convince them.

Hopefully Nintendo will do what they did in the Wii launch period during 3rd and 4th quarter. Nintendo spent about $200 million on Leo Burnett. And it payed off. Now, if they can combine this with their social media marketing, sales could explode similar to what johnlucas predicts (doubtful).

I'd like to think there's a reason for Reggie coming out guns blazing now. I believe there are quite a few deals finalized now to reinforce his confidence. Also. Think about it. Nintendo release Super Mario 3D World, LoZ:A Link Between Worlds and Mario Party on the SAME DAY. That is crazy. Their lineup this fall is actually their strongest ever.

Nintendo needs to enlist their fanboys to hype the hell out of every game releasing on their platform. Regardless of quality. Something they could learn from their competitors.

I don't know about that, 2006, 2007, and 2010 were pretty strong Q3-Q4s.

I'm not going to directly comment on nintendo's advertising because I don't really pay attention to videogame advertising. I'm not criticizing you because I don't know their exact situation and you could very well be right.

Advertising is more complicated than a lot of people on VGCHARTZ think. For instance with certain JRPG's or niche games people think they should advertise more. But lets say you spend 30 million extra on advertising. You'd Have to sell ~500,000 copies at full price to break even. Which isn't what you want to do, you'd want to expect that 30 million investment into 60 million revenue or so to justify the extra risk. (These aren't exact numbers, but when investing there's more things to consider than # of copies sold, such as cost/benefit, IRR, etc).

Some things are advertised to high hell, and don't sell, some sell with viral, word of mouth, twitter marketing (essentially free), some products are niche, and are going to sell to a niche audience, and advertising isn't necessarily going to increase that niche by that much. There's different strategies and a lot of effort is generally put into them.

That said, nintendo's current strategy with Wii-U isn't working, and the Wii was not a niche device before. So what you say could very well be exactly their problem. I don't know much what there strategy is, or if they've changed it.

http://www.youtube.com/watch?v=K_HOMVConcM

its true no one knows they exist

...?  Sorry, but you're actually wrong on this.  

Nintendo advertises what it wants to advertise.  Luigi's Mansion, Paper Mario, Animal Crossing, and Donkey Kong were all advertised outside of ND's in multiple forms.  One prevalent one is a demo station in retail stores along with large poster boards advertising the game.  Another one is through events, gaming or not.  Donkey Kong Country Returns was advertised in a funny way with someone in a Donkey Kong suit bursting through a poster while someone played the game in public at a station.  Wind Waker HD was advertised at Disney.  

Of course, if you mean "new IP's" specifically, I don't really know much of what to say besides to say they were advertised at e3.