Advertising and the recent price cut will have an effect. People need to know it happened from surfing general internet and watching their TV's. Personally, I think the reason people have been avoiding the Vita is because of initial hardware cost and the fact that the memory is quite expensive and necessary. Playing the Vita without at least a meager 4 GB is near impossible. The Vita has a lot of good games. Also if the Killzone game is good and gets good reviews, it will surely move some consoles. Killzone has a huge following.Gravity Rush is one of the best games this gen. It, Uncharted: GA, Unit 13, P4G, Resistance, Escape Plan, and Ys all make it worth picking up alone. Plus upcoming games for rest of year seem stronger than 3DS. Your average person who does not read gaming news online does not know about these things.