I laughed when he said it :P Was a pretty amusing kick in the balls.

I admit I laughed when he said it.

I loved how the crowd went crazy as soon as he said the first part of the sentence. He didn't even say the full thing and the crowd went nuts. That was awesome.

The crowd reaction was funny too.

Talk about kicking them when theyre down.

It was amuzing. He gave a similar close back in feb. but today it takes on a whole new meaning.

I had a big smile on my face when he said that =)

Yeah.. I was sleepy and my sleep went away hearing this :)

And will be forgotten by tomorrow. Xbox wins in games.

They're just lucky Microsoft didn't implement some of the changes 1 or 2 years ago or both their E3 and Gamescom conferences would have been very underwhelming.  The biggest things to come out of E3 for Sony was their lack of DRM that Xbox One had at the time and that it's $100 cheaper.  For Gamescom it's all about timed exclusive indie games.  If Microsoft would have announced a $100 pricecut Sony would have pretty much lost every advantage they had going for them this year and would be eaten alive when Titanfall drops.

Rivalry is necessary to all markets.

That said, it was pretty funny.