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PlayStation: Mid-Core Gamers Are the Future of Mobile

 

Midcore: ‘I play games regularly, favouring immersive games. I do not spend great lengths of time gaming and don’t not spend a large amount of money on it. However if I would have more spare time I would probably spend more time and possibly money on games.’”

 

– One definition of mid-core gamers, formulated and given to survey respondents byNewzoo.

 

sarah_thomson_playstation

 

At the Casual Connect gaming conference, happening this week in San Francisco, PlayStation Mobile’s Sarah Thomson said the company is chasing an underserved market: Mid-core gamers, the fuzzily defined group between “casual” and “hard-core” gamers.

 

The number of people who identify themselves as “mid-core” is growing, said Thomson, who is the senior manager of mobile content acquisition for PlayStation Mobile. And that’s a big deal for the software, which powers about 150 games for Android and Sony’s PS Vita handheld console, as the company tries to figure out how to reach beyond its hard-core-leaning console-gamer base.

 

After acknowledging that the term sometimes makes developers cringe, Thomson argued that mid-core is an inevitable “next step” for mobile gamers who may have enjoyed casual games in the past, but now want a little bit more. That means better stories, and possibly better graphics, while still catering to mobile devices’ strengths like touchscreen controls and the ability to pick up and play a game anywhere, with a shallow learning curve.

 

As you might expect, Thomson pitched the developer audience on PlayStation Mobile as the place for a new crop of mid-core games, noting that all of PlayStation’s platforms have quietly supported free-to-play business models (which have thrived among mobile games) for nearly two years. After her talk, she said that the company has not evolved very quickly in the past, but that the rise of mobile has now pressed it to iterate and experiment faster than it has historically.

 

Of course, blurring the lines between previously separate audiences means that there are some games that may need to be reconsidered. Thomson called herself a “hard-core Candy Crush Saga player,” saying that the game had “hard-core elements.” She cited this Newzoo article comparing the audiences for Candy Crush and the presumably more hard-core game Clash of Clans. Some 31 percent of Candy Crush Saga players and 44 percent of Clash of Clans players surveyed by Newzoo identified themselves as “mid-core.”

 

“There are games that would be considered casual that have mid-core to hard-core elements in them,” Thomson said. “They can do well because the quality level is there, and the engagement level is there. There’s room for hybrids.”

 



 

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Last year we had a definition for "mid-core" that was something like "hardcore gamers who can't spend enough time on gaming at home and want to extend the games they play with mobile applications". Examples given were World of Warcraft applications for smartphones.

It's no surprise that the group of "mid-core" gamers is growing when the definition gets adjusted to include more people and thus make the term more viable for a sales pitch to the development community. And that's all those wishy-washy terms really represent: They are marketing tools.

Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

Biased reviews are a pleasure to read. Just my opinion, of course.

I can't disagree with that. People are always going to look for different things in gaming. Even on these forums, members have tastes that vary greatly.

Actually, on my Vita, I look for games that fit the "mid-core" label to play when I'm on the road, though I also like deeper experiences when I'm at home. I'm definitely more interested in high-quality mobile games than I am the super cheap games some people play.

pokoko said:
I can't disagree with that. People are always going to look for different things in gaming. Even on these forums, members have tastes that vary greatly.

Actually, on my Vita, I look for games that fit the "mid-core" label to play when I'm on the road, though I also like deeper experiences when I'm at home. I'm definitely more interested in high-quality mobile games than I am the super cheap games some people play.


I'm still waiting for a good T-RPG tough. But there are seriously good mi core games (my favourite one being plague inc).

Do you thing the public shifting from casual to mid core means a shift from midcore to hardcore that could improve concoles sales next gen ?



 

Anime Summer 2014

 

Watchlist :


SAO 2

Hanamonogatari

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RolStoppable said:
Last year we had a definition for "mid-core" that was something like "hardcore gamers who can't spend enough time on gaming at home and want to extend the games they play with mobile applications". Examples given were World of Warcraft applications for smartphones.

It's no surprise that the group of "mid-core" gamers is growing when the definition gets adjusted to include more people and thus make the term more viable for a sales pitch to the development community. And that's all those wishy-washy terms really represent: They are marketing tools.

So you think midcore gamers don't exist ?

How would you qualify my grilfriend that plays hardcore game but buys only one/two games a year then ?



 

Anime Summer 2014

 

Watchlist :


SAO 2

Hanamonogatari

My first article on a vg website (French)

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Ooh that girl is hawt

I'd love to hear her tell me all about her mid-core



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RenCutypoison said:

So you think midcore gamers don't exist ?

How would you qualify my grilfriend that plays hardcore game but buys only one/two games a year then ?

People who fit the current definition certainly exist, but the term is ultimately meaningless, because it's going to get redefined on a regular basis.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

Biased reviews are a pleasure to read. Just my opinion, of course.

The hell is a midcore gamer?

 

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RolStoppable said:
RenCutypoison said:

So you think midcore gamers don't exist ?

How would you qualify my grilfriend that plays hardcore game but buys only one/two games a year then ?

People who fit the current definition certainly exist, but the term is ultimately meaningless, because it's going to get redefined on a regular basis.


Because people change on a regular basis



 

Anime Summer 2014

 

Watchlist :


SAO 2

Hanamonogatari

My first article on a vg website (French)

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SnakeDrake said:
The hell is a midcore gamer?


there is a definition in the beginning of the article.



 

Anime Summer 2014

 

Watchlist :


SAO 2

Hanamonogatari

My first article on a vg website (French)