“Certain” AAA IP Needs 10 Million Copies to Break Even says

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10 Millon sales for a new IP is not that surprising these days. As the 10 million figure is probably reflecting the life time sales of the game. So for example if the game sell the first 4 million at full price and the next 6 million unit at half price, in terms of making money it only roughly made the same as 7 million units sold at full price.

Using the the chart below a Third Party game needing 7 million units sales to break even would equal a production/marketing budget of 189 Million dollars. That cost may also include some set aside to run the servers as well. That figure may seem a lot but the latest Call of Duty supposedly cost in excess of $250 million to release for example.

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Obviously the 10 million shouldn't be taken at face value since it's a rounded number.

But let's say 8 million copies at $20 (far from every copy will be sold at full price), that gives $160 million in revenue.

It seems Bungie will have spent 4 years developing Destiny when it's released in 2014, and if we assume an average team size of 200 people, that means roughly $80 million for the core development budget.

Add another $20 mill for extra costs, outsourcing, voice acting, music score and stuff and $60 million on marketing and it adds up to $160 mill.

gta no doubt. Nintendo 700k figure was most likely just the point at which they need to sell to make up for not making a mario game.

superchunk said:
I'm telling you. Its watch_dogs.

Multplatform to the n-th degree.
Whole new engine.
Extremely defined open-world where AI is unique to everything. Far more than GTA.

You could be right, but I have a hard time seeing Ubisoft investing that much money in anything.  But the rest of your points are sound.  I think it if gets good reviews it will hurt sales for GTA too. 

I still think it's the multiplat Bungie/Activision Halo 5 Destiny.  It only has to sell a few million on each platform, then a few more in DLC.  I think they want it to be a new major franchise.

Plus, doesn't Bungie have big appities and dreams?  Or why would they have allowed themselves to be purchased by Microsoft 10+ years ago, and now enter a giant deal with Activision?



Really not sure I see any point of Consol over PC's since Kinect, Wii and other alternative ways to play have been abandoned. 

Top 50 'most fun' game list coming soon!


Tell me a funny joke!

superchunk said:
BeElite said:

if you count the cost of developing the game engine maybe, but why would any one be stupid enougth to factor that cost into a single game.

Why would any game cost that much without including the game engine?

This engine was built for this game. Sure it will likely be used on future games, but this is what it was built for.

I thought Ubisoft said they wear already using the Watch Dogs game engine on The Division.

Or did I dream that?


Really not sure I see any point of Consol over PC's since Kinect, Wii and other alternative ways to play have been abandoned. 

Top 50 'most fun' game list coming soon!


Tell me a funny joke!

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Destiny is my guess

Alby_da_Wolf said:
I hope Cliffy B is on drugs or that he too considers it a gossip-worthy exception and not a future general rule, otherwise I can see a new great videogame crash approaching, and far worse than the worst ever happened in the past.

A video game market "crash" of that kind is not possible really. You have to understand the reasons it happened, and what's happening today is not the same thing. In the early 80s, the market was flooded with crap because anyone could make a game for Atari, or Coleco, etc. There was no way to know whether or not a game was pure garbage before you bought it, because back then there weren't even game magazines really to review games ,etc. You just had to go by the misleadingly cool box art and whatever blurb was written on the back of the box. This caused many gamers and purchasing parents to abandon home video games in NA because it just got ridiculous. Also, home computer gaming was starting to catch hold, and the arcade gaming experience was so much more advanced that many gamers preferred it as well. There were many reasons for that 83 market crash, none of them that certain games had over-bloated budgets.


TODAY, you have video games being much more mainstream than they were back in the 80s, before Tetris came along and converted so many new "gamers", before DS or Wii came along and created the "Expanded market" of last gen. And some developers are spending millions and millions of dollars, not neccisarily to make a game PLAY great, but for it to have a comparable "Hollywood" style presentation, complete with many big games now actually USING big name Hollywood actors to do the voices. That shit costs money. Big orchastrated soundtracks cost money. Shiny HD graphics on a large, cinematic scale cost money. And many of these games never sell near enough to justify their budgets, much less break even.


It won't lead to a full industry crash. But it WILL continue to lead to more and more development studios being shuttered because one game they spent a lot of money making didn't make enough money back. The budgets for any so-called "AAA" games has gotten to a retarded level, and it needs to be scaled back. But, at the end of the day, if it ISN'T, and this continues, which it most likely will, all that's really going to happen, is that you're going to see more big companies like Midway and THQ go out of business, and you'll eventually see less and less "AAA" game, not talking about QUALITY, but about the approach to game design and budget. You'll see less because there won't be anyone left to afford to make them.


But who knows when that'll happen, because sadly, there's a whole lot of "Gamestop Generation" kids out there, as I like to call them, who run out and pre-order or buy every single big Assassin's Creed or Call of Duty or Madden or Halo or God of War or Gears of War or Uncharted or whatever "AAA" release that comes along. But the reality is, it ISN'T sustainable, and that bubble WILL burst, sooner rather than later.