@J_Allard:
 I think you can't disagree that there is a big difference between filing a concept for a patent,
and really invest huge amounts of resources into the development of an electronic device,
and force them onto consumers who essentially just want to play video games which doesn't require the device at all, and add none to less to the gaming experience they want.
 You also talked about the lack of common sense in the OP, but forcing DRM and require a 24 hour checkin also lacks some common sense.
If Microsoft really listened to their customers and fans in the first place, they could have known they would receive a big backlash from the online community. Or how about removing the start button in Windows 8 and tell the customers that THEY have to get use to it, how's that for a lack of common sense ?
I know, they reversed their decisions, but only after a while when the sales figures didn't reach the target they had in mind.

And that's what bothers me somehow ... as long as the money keeps coming in, they don't care that much about their customers or the fans. And in the meantime they are doing their bests at downplaying the competition with false advertising and agressive tactics.
Instead of giving their fans what they want, they focused on KILLing Sony at E3. Really ? Kill ?? ... there's absolutely no common sense in such attitude.
That remindsme of @endimion reply ... I think if Microsoft had it their way, you would only have one choice and one choice only for everything... gaming, TV, Internet, etc ... guess who ? 

You can call it tin foil hat conspiracy all you want, but I've seen more than enough business tactics where Microsoft tried to enforce their monopoly position.
And I think they have more plans than we could imagine today with this kinect device and XBox platform.

@sales2099: I can asure you that companies like Microsoft are very interested in what you do, and for example, what your habits and hobbies are.
 Because data, and especially social data, is going to be the next goldmine, and the more date you can gather from a multitude and variety of sources, the better.
Yes, it would take a lot of computing resources and processing power to get the information you're looking for out of it.
But there's Azure .. a multi billion dollar cloud structure to do the neccesary work 24/7, 365 days a year.
And when they finally get the information out in such a way that 3rd parties find very valuable, they're sitting on money. And those 3rd parties could be anyone .. not only game developers and -publishers or TV providers, but what about banks, insurance companies, employers etc.
What if they decide you are really irrelevant, or even worse, a risk. Would you get that morgage you wanted, that new job you needed, that insurance ?
 You would become a statistic entity, a logical equation instead of a human being.
You also said it's about videogames, but as I pointed out before, not for Microsoft.

I'm not wearing a tin foil hat or blinkers, I got my eyes, ears and mind wide open, and I can see the potentials of the combination of Xbox, kinect and Azure.
Gathering information about what games I play and what I might like to purchase is quite innocent and limited.
But this kinect device with Microsoft behind it feels like uncontrollable and a bridge to far.

Yes, this is the real reason. That and spying

Says the guy who attacked a poster on another thread for posting an article about the PS4 selling out.....

You don't defend the console for it's games mate. You defend it because it's Xbox. Even going as far as to defend DRM as "good for the consumer". And now you're saying the policies have been reversed.... but i thought you wanted them???

Anyway, my opinion is that Microsoft have made a lot of mistakes. It's good they've reversed them but i won't be giving them my money so easily. Sony haven't given me any games or a good enough reason to get a PS4 yet. And Nintendo still have region locking which i'm not a fan of. I'll probably pick up a Wii U and PS4 when the time comes though. At least i have a choice about having my TV habbits monitored. 

Of course there is a difference between filing a patent and putting money into R&D for a product you actually release. That isn't the point. The point is I could make a tin foil hat thread about that patent that is full of just as many facts and just as sound logic as you have in this thread. Also, who are you to say who does and does not want Kinect? Who are you to say what it does or does not add to the experience? I personally cannot wait to be able to surf channels and all sorts of other media stuff via Kinect on the Xbox One. Games with Kinect are just icing on the cake for me. If something good is done with it, nice. If not, oh well, not a big deal.

So it may come as a surprise to you, but not everyone shares your sentiments. And the same applies to the 24 hour check in and DRM. My Internet connection is silky smooth so I give no fucks about a check-in. DRM was a wait and see issue with me. If it eventually got to the point where we saw a digital market like the PC thanks to that DRM that people were bitching about, well then, I am all for that. And if it doesn't, then oh well. We still have the PS4, which is a continuating of what we have now. Too bad people willing to settle for souped up PS3 and 360's are going to get their way. And please, all companies make mistakes. MS, Sony, Nintendo. Pointing out their mistakes does not somehow make your conspiracy theory more valid, lol.

Either way thank goodness someone actually in the advertising industry came into the thread and set you straight.

Thats hardly the same thing, and i apologized, and your deflecting.

No I defend it for the games. I go where Halo goes. I didn't like their old polocies.....I have said back when it was current that it would negatively impact the global sales because certain locations couldn't be always online.

Well at least you aren't a overly pro Sony fan that i took you for, but I will say you put a ton of idealistic thought into something as trivial as videogames.

are you 100% sure that ms are not in bed with the tv companies?

let's suppose they offer you 2 options of watching tv.

1)= regular tv program.with regular commercials watching with a receiver

2)=the same tv programm but instead of regular commercials with xbox1 user optimised commercials (submitted by the cloud)

well-they'd have to start small and make this lemming surveillance service look attractive eg. with football and than try to do this with all major tv stations and use this for all major series,movies and sports

well if the voice command works, and you cant turn off the all seeing eye, then i would sell some covers that cover the lens part. though M$ prob has it where your system will stop and say your kinect needs adjustment, please adjust and hit X. :(   i hope i am wrong!!! i would to be able to at least that after spending $500.

@J_Allard:

Well, let me tell ya  ... if everybody and all gamers welcomed kinect with open arms as the biggest and brightest invention since sliced bread, I wouldn't start this topic. And I'm not sure what it will add to the gaming experience, all I know is that most gamers are perfectly happy with a descent controller and a descent headset. But if you can't wait to surf the internet and stuff via Kinect I hope you have a great time, and really I mean that.
But on a side note: there's nothing wrong with improving good things we allready have. If it ain't broken, why would someone try to fix it ?
I personally like the way how Sony improves their PS+ services, but on the other hand I still prefer Spotify over Sony's Music Unlimited.

I know everybody makes mistakes every now and then .. but when companies keep making 'mistakes' over and over again while they obviously don't care about their customers and fans, maybe they need to think about their attitude, policies and culture.

And thanks to disolitude for pointing out VAST 3.0, but that doesn't make my theory in the OP completely invalid, cause I'm sure the XBox One in combination with the  Silverlight component will be able to interprete XML as well.
Instead, it could prove mine and theprofo00's points that the Azure cloud is going to be deployed as an intelligent and hybrid commercials server framework.

They are not. At least not in Canada.

I am 100% sure because like I said, I work for a cable company and if they wanted to offer something like this, I would know and be involved in making it happen. Your thinking is sound, and its a good idea...but there are so many roadblocks in the way. In terms of how cable TV advertising works and is being sold to clients, video ad serving technology involved, peoples jobs and their skillset, revenue tracking... They would not be able to offer this without a massive overhaul to the cable TV infrastructure.  

For example...

A new prime time Survivor episode is about to air. Cable TV predicts that 1 million viewers will watch this episode. Mercedes pays a certain value based on viewership and placement associated with that show. Cable company can't allow Microsoft to show a different set of ads than the ones they have sold if you're watching Survivor since Mercedes paid for that spot and are expecting viewership tracking and metrics from the cable company.

They can't go against the entire industry. Everyone is creating VAST compatible video tags and silvelight is dead in the water. I've not had to work with silverlight ads in over a year. 

Remember, for this idea to work, Microsoft can't just offer Kinect ad optimization technology and stop there, they have to integrate it with existing video ad standards and technologies. 

They have to convince Google to support Xbox One with their ad server SDK and exchange since they are a dominant player.

They have to convince Adobe to support their Xbox One solution with their Primetime ad stiching technology since all cable companies will be using that for their cable to IPTV transition.

Everyone would have to be involved for this to work...