That would require some guy to watch millions of hours of footage and manually identify the members of your family and pets.

Most likely it's to try and convince developers to use the functionality, knowing that every Xbox One owner will be able to use it. Plus they're definitely turning some extra profit on top.

Im sure MS have better things to do then watch ppl lol

Not necessarily. Kinect could map face algorithms and match them with user behavior patterns. But its irrelevant...

It just isn't technically possible for TV advertising to use something like this. TV ads are pre-programmed ahead of time and cannot be changed unless you switch the feed completely. Until everything becomes IP based this idea is technically impossible. When it becomes IP based, the idea becomes useless since every IP based service is tied to a user account, and they already see user preferences associated with that account and don't need Kinect.

Only thing Kinect may help with in the near future is allow Xbox dashboard ads to play when you're in the room and stop when you leave. No one wants to waste bandwidth... lol

hmmm and what happens if you are not connected???? or if you don't use the passthrough???? and last time I checked it's not ISPs that make the ad tunnels but the networks....

and even if they do everything you say.... wouldn't it be better that if you have to see commercial anyway those commercial are tailored to be relevant to you ????

I mean I'd rather see DVD commercials on movies I might want to watch than AARP commercials or Tampax commercials......

That's scary thinking about what Microsoft can do.

It's just a way for MS to ensure they make more money.

Casuals will not buy the kinect again so you force them by bundling it. You demonstrate skype and all these gesture/voice features which are pretty redundant in the common household to sell the idea.

actually dis you solved your own argument.
xb1 tv requires a special cable box and the whole systemis tied to ip.
what u described is literally on the table, or coffee table, rather

I know internet loves an exciting story and conspiracies, and this is a neat idea...but dude...I work for the biggest cable provider in Canada and their advertising department. If this on any table, I'd be posting about it long time ago.

It's like you're ignoring that MS has locked up a shit ton of streaming media. Sooner or later, the xb1 WILL be its own cable tv provider, and they will control all the advertising.

I'm sorry but that's just nonsence. Microsoft has absolutely no desires to become a cable TV provider. They do not own any content nor do they attempt to aquire relevant content. Without actual content ownership they can't become a cable company.

All they are offering with the Xbox One is IP/cable based content delivery platform which other companies can utilize to deliver their television programming.

In the advertising industry there is no talk about Kinect advertising APIs, there is no talk about dynamic video advertising insertion using Kinect, there is absolutely no talk about advertising on the Xbox One right now. Period!

Current hot topic in video advertising is VAST 3.0 ad standard which was finalized last year and major platforms like Google DFP are about to start supporting it.