So with M$ supposedly amazing 3 oses on xbox comes another great feature... Advertisements. Facial and voice recognition for "Persionalized and future interactive ads" are included too. So much value for your $60 per year gold :D
"An Xbox employee has commented as to how the architecture of the Xbox One dashboard has been created “with advertising in mind”. The team also gave us an exclusive insight into what the future of advertising on the Xbox One will and could look like using Kinect, Smartglass and personalised information."
"What could transpire in the future though is something that we’re already seeing with a lot of facial recognition technology and personalised information being used to target advertisements. For example, Kinect could detect how many users are in the room and could serve advertisements aimed at families, groups, or individuals. Additional information from your Xbox LIVE account could also influence these by using metrics such as your gender, age, location, media habits and more, and Microsoft are very aware of the potential around this."
http://sticktwiddlers.com/2013/06/28/xbox-one-dashboard-created-with-advertising-in-mind/