Yes. They should say "We would like to play.... again!" or "We would like to play, with U". An ad campaign emphasising the product is a follow up to the Wii could work very well. What it also does is just emphasis fun and the great things you can do with the product in an almost magical way. Even better are these:
A classy montage showing people shooting ninja stars using the touch screen, making Mario jump, turning a MarioKart using the Gamepad as a steering wheel, having video chat with someone using the Gamepad on its stand, a kid playing Mario under the covers in bed, two college roomates shooting each other in COD using different screens one on the TV- one on the pad screen, surfing the net on the pad, selecting Netflix, taking a photo using the camera and turning it into a Zombie, drawing using the pen and sharing said drawing on MiiVerse, a group of friends sining karaoke. "Wii is back. Play. Live. Enjoy. The all new Wii ---> U."