I see there being too many things that can go wrong with the No Used Game idea:
1) Your console must be connected to the Internet to authenticate the New Game, meaning you NEED an Internet connection (some people won't have one)
2) What happens when you buy the game and find out you didn't really like the game that much.
3) People would instead to prefer buying their games as Digital Downloads instead (where you pretty much
own the game forever, see next
4) and the games would Stockpile overtime, unless you threw them away (I'm sure Eco-Friendly people would hate this just as much).
5) Companies would also lose some Free Advertisement if for instance you wanted to show your friends how cool your New Game is but can't, unless you bring your console with you as well.
>There's probably also a lot more too, if anyone else wants to add to this.