The next-gen Xbox is just around the corner, but industry analyst Michael Pachter still believes that exclusives like Halo and Forza Motorsport are instrumental when it comes to success.
The console war is about to kick-off again and securing exclusives will be the weapon of choice.
Wedbush Securities and long-standing videogame analyst, Michael Pachter believes that exclusives could be more important than ever before…
“Exclusives are really important. Nintendo leads by a ton, with around 30 proprietary titles (some smaller than others). Sony is a distant second with maybe 20, and Microsoft third with probably 10.”
“This all comes down to first party capability, and Nintendo will devote a lot of resources to owned IP. “
“The positions are unlikely to change much this cycle. Microsoft does some clever things, like getting 30-day exclusives on DLC, which I expect to continue. Few developers or publishers will be a to justify exclusives next cycle, so it really comes down to first party capability.”
Exclusives are set to become more important than you can possibly imagine.
The current-gen has gone on so long now that exclusives have fallen by the wayside –this year we’ve had Gears Of War: Judgment, that’s it – and as we look back at the PS3 and Xbox 360, it’s difficult to say what one console does differently to the other.
It used to be the games you could play and the online service that was provided and though PS3 players might contest that Sony’s console has a few exlcusives out this year, it doesn’t really matter anymore.
It’s all about the next-gen and though we only have basic idea how things will work the importance of exlcusive games is set to return to prominance as Microsoft and Sony prepare to battle, again (and we’ll leave Nintendo out of this).
Any new console relies on fresh IP to exploit the jump in technology, but we also have unprecedented interest in the current big name brands which Microsoft and Sony will no doubt want to exploit.
These are big numbers we’re dealing with here and securing a ready-made audience early on is exactly the sort of tactic that will ensure a consoles survival.
We might not know what next-gen games are being worked on behind the scenes but we can gurantee that the ‘Only On Xbox’ tag or something similar is far from disappearing.
Both Sony and Microsoft are gearing up for the biggest fight the gaming industry has ever seen and at the heart of this will be you the gamers and your favourite series; secure those with exclusives and it’s game over for the loser.
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