In the UK I have noticed that none of the adverts even mention the 360, they just have PlayStation 3 everywhere. Indeed the TV adverts start with a sweep across the PS3 logo on the actual box, and end with the screen saying PLAYSTATION 3, This is Living. The posters only have the PS3 logo at the bottom. I would assume this is bolstering the PS3 sales of this game, and I remember a similar thing happening with the AC ads, resulting in better sales on the PS3 than the 360 in Europe.

Is this happening elsewhere in Europe, or even in the US?

I've seen only one Burnout ad in Canada and it showed both logos at the bottom

Thats good

BUT SONY need to do this WITH GTA IV....or else..

@ darthdevidem Well M$ will be willing to pay all the money to emphasize that DLC is coming to their platform exclusively