Shareholders was a typo, I meant private press meeting. Their E3 consistance of a private press meeting, booth and Nintendo Direct and thats it.

First quote:
"Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we're hosting two smaller events on tuesday morning before the LACC (L.A. Convention Center), opens instead of just our traditional one event."- Nintendo of America quoted from the video.

Second quote:

"Prior to the show opening, we'll invite a small group of media to play our games. We'll have a strong lineup of beloved franchises experiences available for immediate hands-on play."- Nintendo of America

Nintendo is going to get through to the same audience who already owns Wii U's with Nintendo Direct. They are hiding in their bubble to make sure the Nintendo faithful stay faithful (like the casuals). I personally think its a cop out and cowardice because they wont be able to top Sony and Microsoft. They wont play their game so they want to run and hide on Youtube. Its not fair to the fans and its not fair to the wider audience who wont go looking for them on Youtube. 

P.S.

In Nintendo wants hits based off of their Nintendo Direct, they will need to pay Google cash to put their ad up in the front of Youtube. Mario Kart needs to be shown and the 3DS is taken care of but the Wii U needs some tender care because Iwata knows theres no games on the WIi U that are truly selling the console besides Super Mario U.

Part 1 of Nintendo's 2011 E3 press conference, featuring the *amazing* Zelda orchestra opening, probably one of the greatest openings in the history of E3: 369,000 views. Each subsequent part had far fewer views, including the Wii U reveal.

A 9-second clip of Iwata holding a banana in a Nintendo Direct: 117,000 views. More than the latter two parts of Nintendo's 2011 conference, and more than any clip of their 2012 conference I saw.

Nintendo's "Wii U games" Direct from 3 months ago: 351,000 views.

Nintendo's Pokémon Direct at the beginning of January: 521,000 views.

The most recent Nintendo Direct from last week has 206,000 views... in America. Add 27,000 views in the UK; 18,000 views in France; 14,000 views in Germany; 13,000 views in Spain; about 8,000 views between Italy and the Netherlands; add that up for about 80,000 in Europe. So we're up to 286,000 before we apply views of the Japanese version, which I don't see on YouTube but which surely attracted some kind of audience in their home country. That's in one week.

Nintendo Direct is bigger than you give it credit for being.

What exactly did change?  I mean I buy Nintendo consoles because their games have a special flair  Mario Zelda Mario Kart etc.  The only thing different is that they lost most of the JRPGs.

Back in the day there were games like Contra  or Final Fight and Turtles etc  awesome games  but those games dont exist anyway   so what does a PS3 or 360 have  "old" Nintendo consoles had  but the Wii  for example has not?

Average games  crafted by people that are rushing their games out    games without soul  etc is nothing I want.  And the occasional sports, racing games always came to Nintendo consoles.

The only reason why I bought a 360 is because of all the early  japanese games and Dead or Alive 4. The only reasony why I bought a Ps3 is because of JRPGs.  I have like 40 PS3 and 40 360 games but 50-60 Wii games.

If Jrpgs would  target WiiU  as they did with DS    I would not have a reason to buy another console anymore.   But sadly games like tales of graces come out on PS3 in europe  but not Wii   and other games were not even made for Gamecube, Wii etc at all.

I mean if I would have to choose 1 game for the whole 7th generation I could keep and the rest would be destroyed It would propably be Xenoblade. This is a typical  OLDSCHOOL-FLAIR game.  I love games like that.  Graphics dont matter every game will look like shit sooner or later (when its not an artstyle masterpiece like Wind Waker etc)  So I concentrate on the most important aspect from the very beginning which is gameplay.

300,000-500,000 views are small potatoes on Youtube for popular brands. The chances are extremely high that only the Nintendo faithful will be watching. This is what Sessler was talking about and also worries me as well. He called it something like an echo chamber because Nintendo is basically preaching to the choir. 

Fair enough let me paint one for you. You go to this match and they stop the action ever 3 mintues to give you a run down of every wrestler's financial status and the status of the venue and the legue as a whole and then they have to cancel the end of the match because they are running over the time they told the venue they would finish at a certin time.

What Nintendo is removing what the gaming audience wants, the game announcments, and what the investors and business partners want and turning it into two shows. One of the biggest complaints about Microsoft presentation is they "allow" the business end of the event to overly dominate the press conference, and unfortantly that is one of the biggest parts of E3. So the business partner show will be a Nokia Theater at the usual time, and during this time, they will allow select gaming press to come into their booth and start playing the titles they have been announcing in the ND for the past week. In addition they will probally relase exclusive videos and demos for the people who are following the media show, so they get the gamers into the action as well.

Now I'm not going to say that it could backfire on them. But the laste two, three years the "big" press event hasn't been doing much for Nintendo. And actually the big all encompassing events have more of a chance to backfire on the presenter then actually help them.

What is Nintendo doing to get peoples attention on Youtube. They can barely scrape over a million + views. most of those a reviews and the Nintendo faithful and that is what Sessler was talking about. Its not healthy publicity. What made the Wii successful was the Wii was engineered to take his hand away from the core gamer and put the control into everyone elses hands. The core Nintendo fan will be happy no matter what Nintendo does so casual or not they'll love it. Nintendo has nothing to gain from preaching to the choir of their subscribers on their page who represent a minority of buyers who most likely already have the console. They need software and they need it now.

@S.T.A.G.E

He did not write a single sentence about Youtube in his statement, did you reply to the wrong comment?

While it is slightly sad and alarming, I'm just going to pretend they're doing it because E3 presence is going to be on MS ans Sony anyway.

I'm a Nintendo fan and I don't watch them. Practically every gaming website has a nice round up of what has been said though.

I think you'll find that it's the same for E3 for 99.9% of the population. Very few people watch the show but it's the media reports that come after that give important publicity.