Forums - Sony Discussion - Sony to kick off PlayStation 4 advertising during the Champions League final

Sony Computer Entertainment Europe (SCEE) has announced that the very first PlayStation 4 TV advertisement will run during the upcoming Champions League final in May. The UEFA Champions League is currently underway and the final will be played at Wembley in London on May 25, 2013.

Recently, Sony and UEFA extended the Champions League sponsor deal to 2015. With the extension, Sony announced that they will only advertise the PlayStation brand during Champions League.

Sony has a history of promoting the PlayStation brand during the Champions League, dating back to the late 1990s with the PS1. Sony even advertised the February 20 PlayStation 4 unveiling during a Champions League match a few days prior.

It’s unknown if the TV ads will be simple “Sponsored by PlayStation 4″ bits, or whether Sony has a full blown 30-second or 60-second PlayStation 4 TV spot to showcase the new console.

The Champions League final is one of the most watched TV events in Europe every year, and it’s a perfect opportunity for Sony to start raising awareness about the PlayStation 4 to the casual gamer.

Sony’s deal as the official sponsor with UEFA is worth $40 million. The PlayStation 4 is expected to launch this Fall across the globe, with a reported $100 milling advertising budget in the US alone.

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That's a fantastic time to do so. Although that $100 million figure in the US doesn't sound so impressive next to Kinect advertising.

Good. Smart to capitalize on their early announcement.


Well UEFA is big in europe so thats quite a big advertising deal if you ask me.

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Should do what they always do.

Instead of just having the "PlayStation" logo around the ground (Wembley this Year), they should go all out with "PlayStation 4". Simple. Easy.

~300 Million people WW will be watching. Massive advertisement.

Obviously watch it every year, first time be looking out for an advertisement as well. Be "Viva Sony" or "Sony uber alles"?

May? When is it coming then?

I'm not really here!

Link: Shipment History Since 1995

"The Champions League final is one of the most watched TV events in Europe every year"

Correction, not just EU but in world. Its way bigger then superbowl for exemple.

Bam! Sony is looking like the company I praised in the late 90's/early 2000s!