I don't normally do this but...

When you are in a position he is in, as a creative director, and what you say gets out and causes this much negative publicity for a company that was considering things you were saying and opposing it, such causes loss of spin and can get you fired.

What is stupid is this response to the no longer with Microsoft:

http://www.fastcompany.com/3008175/where-are-they-now/microsoft-creative-director-resigns-after-bashing-new-xbox-twitter

Someone writes he was being fired for being CRITICAL of the strategy?  Sheesh.  Now THAT is stupid.

Well, I think that Max actually says it all, so no need for me to just repeat what he says =)

Oh c'mon sales! He really did deserve to get fired for that. In no way was that acceptable behavior.

Seems harsh on paper to fire a guy over some loose talk on twitter I agree but... in truth I think it was more the fact he dismissed genuine concerns over "Always on" rumours with a crass and childish reply that showed contempt for the people living in the said areas. I thought it was funny but some people just have no humour and it cost him his job. Shame really.

The ones who mattered are the ones who didn't find it funny. And those are the ones who make tens of millions of dollars a year. And they make it through the people the guy dissmissed in his tweets. And they have every reason not to find humor in that

When i said "some people" having no humour i was reffering to those who have spat venom at the man for his comments. They were petulant sure, but some of the responses hes had are uncalled for. Should he have been forced to stand down? I think so because of exactly what you said. 

Now you're catching on. The first rule of Fight Club is you don't talk about Fight Club. And yes, when a product has not been officially announce you absolutely don't talk out of school and you absolutely don't talk about a specific rumoured feature. And worse yet is trolling those who you hope to be customers. So he committed 3 corporate sins: talking publicly indirectly about Durango outside of official channels; implicit confirmation that a rumoured feature is a real thing, a feature that could get some people a bit pissed off so, if it is true the PR around it needs to be carefully managed, if the feature is not true then the fact he implied it was a thing is incomprehensible; trolling your customer base.

Get it right man, it's not simply trolling. Trolling your competition on Twitter = good, trolling your customer base on Twitter = bad. This isn't even employee 101 because it should be basic common sense. It's so basic there's even a cliche to go with it: don't bite the hand that feeds you.

Do I rejoice that he lost his job? absolutely not. After all I was unlikely to be Durango buyer so I have no reason to either be angry at the guy for what he did. And I don't know him so I can't either like or dislike him.

Do I think there were reasonable grounds for him to lose his job? Yes. Why do I think that? Because if I did a similar thing: going onto Twitter and trolling those who are our customer base; and talking about a not officially announced project outside of the official comms plan (and they will definitely 100% have a comms plan about Durango), and a specific, potentially controversial element of that project, which may more may not exist, I would absolutely 100% get sacked. I wouldn't be asked to resign, I wouldn't be given a chance to exit of my own accord. I'd be dragged in front of my director, given a massive bollocking and be shown the door. End of story.

Most jobs I know of have an armed guard escort you to the door or even car. Your job is nice that they just show you the door.

Blame the angry mob over on NeoGaf.