TheLastStarFighter said:
Actually, analysis of the chipset in the WiiU suggests that the custom unit would probably come down rapidly in cost year over year. Let's assume a 20% savings from launch last year to Christmas 2013. Losses per system will probably be greatly reduced by then - it's one of the advantages of launching first. Sony used it well on both PS1&2, getting the costs down before competitors and reducing price. Then you look at the massive change in the yen vs Euro and US dollar. Launch assumed 80yen per US$, it's now pushing 100. That's a 25% gain in revenue per system sold in foreign markets. Combining those two factors, Nintendo could possibly slash the Wii U price by 25% ($75) and maintain even better margins than at launch, or better yet, cut the system by $50 and make a profit on each unit sold. The weak yen makes it much easier for Nintendo to slash prices than it was when the 3DS was in the same situation.
I think we can expect a price drop in the fall on Wii U to a $249-$299 range, or perhaps a dropping of the basic model (which probably had the worst margins) and new bundles. Nintendo can then also copy 3DS strategy by launching the now-ready Super Mario U and MarioKart U, and the WindWaker HD (SM3DL, MK7, OoT3D anyone?).
I wouldn't expect it to turn Wii U into the dominant presence that 3DS is, but I would expect a massive jump in sales and a product that is very appealing to a lot of customers when compared with what will likely be more expensive new systems from MS and Sony that also have somewhat limited libraries (Vita?).
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Well, it will be interesting to see what happens, but obviously Nintendo would prefer not to cut price, if at all possible. It's known that the GamePad's a big contributor to WiiU's pricepoint, and I doubt that'll see any very significant drops in manufacturing costs...
Imo think it's a given they'll release both Mario Kart and 3D Mario in Q4, and we already know WWHD is coming sometime this fall. They -need- those games to counter PS4/X720. So in that sense they're definitely copying their 2011 3DS strategy. If they do a pricecut, I'd assume they'd drop the Basic model and price the Deluxe at $299, like you mentioned. Maybe bundle another game like WiiU Fit or NSMBU with that.
That would also give them some breathing room to further drop the price to $249 whenever they deem it necessary (like when PS4/X720 begin to pose an increased threat sometime in 2014 or beyond, when those might get big games or pricedrops of their own).
Then again, they might surprise us all and drop the price to $199, no-one saw the *huge* 3DS drop coming! :P