Long time coming. One of the few CEO's who I think actually gave a **** about games, unfortunately I think his passion for games cost him as he was unable to turn EA in the capitalistic money-exploiting empire investors expected. EA have done a lot of dodgy stuff in the past few years, but they refused to turn a behemoth like Battlefield yearly as they don't want to stagnate the market - just like they were careful about Rock Band and music games till Activision flooded it with yearly releases.
EA actually invested in quite a lot of new IP and lower-budget indie type stuff too, unlike other publishers. The next CEO are probably gonna be tasked turning EA into another Activision and that involves killing off that side of the business.