E3 or September.

But it was lovely 'till it last, wasn't it?!

Black Entertainment Television on PS4 lol.

Dammit I came into this thread to only say this and you beat me by a minute.

This. Sony will announce a price cut sometime in mid-late April. It would be the smartest thing they could do as far as I can tell.

I don't think announcing it around the next xbox announcement will still any thunder away from it. Price drops just don't generate a huge amount of noise like they did early in this generation.

It would be great if they time it with a AAA game release. So I'd say most likely E3 week, when The Last of Us releases.

They should make the most expensive model $199 at most.

E3 2013 will be all about the PS4. The pricecut will happen before, but after the X720 is announced for obvious tactical hype-manipulation. PS4 gets a media blitz for a good month or two, which is substantial. I think MS already has messed up. I think Sony is on the ball this Generation, and have this timing to an art-form.

They will announce it at E3 and the price cut will happen in June.
That's the main reason why I think The last of us got delayed.