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Forums - Sony Discussion - Sony sell Tokyo office building for 1.2 Billion dollars.

 

By Junko Fujita

 

Feb 28 (Reuters) - Sony Corp has sold one of its most prized Tokyo office buildings to Japanese real estate trust Nippon Building Fund Inc and one other investor for 111 billion yen ($1.2 billion), its second high-profile building sale this year.

The 25-storey Sony City Osaki building, completed in March 2011, houses 5,000 of its workers on a site once known as the "holy land" for Japan's television manufacturing industry, where Sony's Trinitron TV was launched in 1968.

Nippon Building Fund will take a 60 percent stake in the property, while another investor, which Sony did not name, will hold a 40 percent interest in the property, where Sony will continue to work for the next five years.

Last month Sony agreed to sell its U.S. headquarters building in New York City for $1.1 billion, the highest price paid for a single U.S. office property in two years.

It and other Japanese consumer electronics makers are selling assets to bring in cash as they fight to end losses at their television units, besieged by competition from South Korean rivals such as Samsung Electronics Co Ltd.

Sony City Osaki, near the firm's Tokyo headquarters, is the nerve centre of its struggling TV and audio divisions.

The firm expects to report a gain on the sale of around 41 billion yen, to be recorded as operating income in the fourth quarter of the fiscal year that ends in March, it said in a statement.

Before the sale was announced, Sony had forecast net operating profit of 130 billion yen for the full year.

The transaction is the most expensive office property sale in Japan in almost four years, excluding a transfer of a property between two companies in the same group.

Japanese property fund manager Secured Capital bought an office building in central Tokyo's Marunouchi district in 2009 for about 140 billion yen. ($1 = 91.6050 Japanese yen) (Additional reporting by Tim Kelly; Editing by Daniel Magnowski)

http://www.reuters.com/article/2013/02/28/sony-property-sale-idUSL4N0BS2MG20130228?feedType=RSS&feedName=rbssFinancialServicesAndRealEstateNews&rpc=43



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No surprise here



Wow, they are going lean. Great stuff Sony, they can now use that cash to make money back.



How many buildings have they sold so far?



Fuck PS4, Sony becomes a high profitable real estate company.



must-have-list for platforms i don't own yet:

WiiU: Donkey Kong

XBone: Dead Rising 3, Ryse

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wow



Now launch PS4 with $150 loss and 8 million consoles later you will have burned all your cash.



kowenicki said:
as an analyst said last week...

Sony will do whatever they can to show a profit this year. You can only sell assets once though.


And most fools will jump in joy, not understanding what happened.



Kynes said:
kowenicki said:
as an analyst said last week...

Sony will do whatever they can to show a profit this year. You can only sell assets once though.

And most fools will jump in joy, not understanding what happened.

That's quite the statement. Many will jump for joy as this means more money for Sony. Of course anyone with half a brain realizes this is a one-shot gamble (or only option).



Sony is pushing itself to the limit. One false step, game over.