Remember when SE said traditional jrpgs don't work anymore and the genre needs to move on? The reason they made FF13 so cinematic filled with cgi animations with a new action based battle system. Well, FF13 was one of SE's least liked games.
Ni no Kuni shows why SE was wrong, its a traditional jrpg that stays true to its roots, and guess what? The game is turning out to be one of the best jrpgs of the last decade. Hopefully SE gets the memo and make a memorable rpg again, and it doesn't have to spend millions on pretty cgi to make up for the horrible story and characters.