Forums - Mobile Discussion - Apple reportedly cuts iPhone screen orders on weak demand

Apple reportedly cuts iPhone screen orders on weak demand

 

 

Apple's iPhone 5.

Apple is reportedly dialing down its iPhone component orders, a possible sign that demand for the smartphone is not quite as strong as Apple expected.

Apple cut its orders last month for iPhone 5 screens for the first quarter of the 2013 calendar year by roughly half its original target, sources tell The Wall Street Journal. The Cupertino, Calif.-based tech giant also reportedly trimmed orders for other screen sizes as well.

CNET has contacted Apple for comment and will update this report when we learn more.

The report appears to support the forecast of at least one analyst, who predicted last month that Apple would face challenges selling its iPhone and iPad. In December, UBS analyst Steven Milunovich slashed his iPhone sales estimates for the March, June, and September 2013 quarters by 5 million units each quarter, while sales estimates for the iPad were cut by 2 million per quarter.

Milunovich also trimmed his earnings estimates for Apple for fiscal 2013 and 2014 and lowered the stock's target price to $700 from $780. Apple is expected to announce its fiscal first-quarter financial results on January 23.

Once the dominant smartphone and tablet seller, Apple has faced challenges on both fronts. The iPad's market share has been sliced by lower-priced Android tablets, while the Galaxy S lineup of smartphones recently edge out the iPhone for the smartphone market crown.

 

http://news.cnet.com/8301-13579_3-57563747-37/apple-reportedly-cuts-iphone-screen-orders-on-weak-demand/



Around the Network
so we should start with the apple doom threads as well?



APPL drops to below $500 from peaking to $700 in Sep 2012..Guess we should start Apple doom threads so that we don't have any regrets later ..

it's beginning...

Around the Network
Confirmed, Apple is doomed.

3DS: 4055-4674-7444

''People who stayed home won 2012, Sony won 2013, Nintendo won 2014.''

One last round of stock manipulation before holiday quarter earnings announcement sends the stock into the stratosphere.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

isn't this natural? sales go down after holidays, so manufacturing must go down too?

famousringo said:
One last round of stock manipulation before holiday quarter earnings announcement sends the stock into the stratosphere.


Lol, that's what I was gonna say.



Join the new subreddit: www.reddit.com/r/VGChartz
Around the Network
"Once the dominant smartphone and tablet seller, Apple has faced challenges on both fronts."

Uh what? Last I checked they are still dominant...