Why Xbox Live Gold should not return in the coming generation.
My resolve weakens whenever a new Halo is released. The lure of slaying irascible hunters with three like-minded Spartans by my side trumps the lone supersoldier experience, so I willfully ignore the greedy means that make such a feat possible. But I can no longer run from the harsh truth of reality like so many foolhardy grunts. Xbox Live Gold is an antiquated dinosaur that no longer fits within this industry. It's an exploitive service that takes advantage of people's innate desire to connect with others, charging significant money ($59.99/year, or $9.99/month) for features given away for free on competing platforms. As the next generation approaches, it's time for Microsoft to shelve this nickel-and-diming venture once and for all.
It's a concept that people who are immersed in gaming take for granted, but sounds downright crazy when viewed from a different angle. Shelling out your hard-earned cash for Halo 4 doesn't get you everything; you also need to pony up for a Gold subscription if you want access to the lion's share of content you paid for. The much-heralded multiplayer mode is completely closed off, as is playing through the campaign online with friends. Even Spartan Ops, which can be enjoyed alone if you pay Microsoft's subscription fee, is inexplicably kept away from people who don't part with some extra money. This is a ridiculous barrier that doesn't exist on any other system or in any other medium. Microsoft's ardent desire to force people to pay more money means that you might not get to experience the entire game that you just purchased.
"Gold is an exploitive business practice that should disappear into the ether when the next generation arrives."
The reason why Microsoft insists on using this draconian pricing method is clear: They make money from it. But it's time that customers take precedence over coins. Cordoning off entire sections of a game from people who paid good money for that product is indefensible, and Microsoft is only hurting itself by forcing people to go through pay hoops to access non-gaming apps. Although my resolve weakens whenever a new Halo is released, I recognize that Gold is an exploitive business practice that should disappear into the ether when the next generation arrives.