The overall financial position of the company.

Fixing marketing and achieving 1080p 60fps at $400 by refusing to give into motion or otherwise non-traditional gaming.

Their television division

First Price Point.. one thing last Gen proved is you can have all the tech you want if you charge to much for it.. you wind up behind.. with less games (at least at first)

Second: I think gamers in general are realizing they don't need Graphics to have fun with games.. (Oh don't get me wrong it's nice) but it is not required.. some of the best selling games online do not have the best Graphics.. they are just fun games

Three: Microsofts Live.. Sorry but compared to Playstation.. Live is the better option.

Four: Possible lack of games.. this ties into price point and total sales.. if PS4 starts like the PS3.. it will be in third place again..

Five: Advancement.. Sony has tried to push the envelope on their last two systems with Technological advancement.. this in turn led to a high price point.. and a launch that was less then expected.. The thing Sony is going to have to do now.. is try and balance out just enough tech.. with just the right price.. or they will suffer a fate worse then PS3 or PSP. (Both of which sold.. but took their sweet times doing it.. and are/did finish in last place.)

The chinese

a) Financials
b) Sony
c) Focus

Despite all obstacles their position is not that bad. With free-to-play games getting more popular and PS4 having more RAM und GPU ressources, they can port all popular SOE MMO's to PS4. And they have Gaikai.

Ninja's!

I'm assuming you are talking about advertisements? lol  They actually do make a good amount of advertisements, but their problem is the advertisements are just weird, not good, don't focus on the product etc.  That infamous baby PS3 commercial for example lol  Playstation all stars commercial doesn't even look like a game because they don't show gameplay.  They just need to show a gameplay or cinematic trailer of the game.  Even when kevin Butler was advertising they focused more on Kevin Butler than the games themselves.  He was great at advertising hardware, just not software in my honest opinion.  Hopefully they will work on this area though.

Lack of casual appeal and being Sony being fuck ups again.

I'm pretty sure he's talking about their television division.  As in, the division of the company that makes televisions.  Not adverts.