My Children seem to love it. I have become enamorated with it as well, even while watching Return of the King on TNT.
Seems like it is some sort Civilization type game with plenty of whimsical mobile games to keep every one happy. I recently had to fly a purple Shetland pony through storm clouds to collect coins. Greedy little bastards aren't they?
Surprisingly, unlike most pay to play games your money and time goes a long way. Plus the game is free.
If you have always wanted to get into this show but do not have it on cable, I recommend you try it out! I got the word whimsical from a cooking competition show.