yeah indeed, if a game wants to be nominated it has to be better as all the other games people can buy for that console. if it isn't better or even worse as some multi-plat games, the multi-plat games deserve to get the goty award for those consoles because these awards show people which games are the best on the console and developers get the appreciation they deserve.
if they would give a game the award even if there are 10 better games people would think this has to be the best of the year for their console.
if people think exclusives have to be looked at differently they should ask for an extra award as "best exclusive games of the year" or "best exclusive games for xy console" and not asking for the chance to beat multi-plats even if they are worse.